What actually drives the cost of a website

Four things drive the cost of a website: how many distinct page types it needs, how many languages, how many integrations with other systems, and who writes the text. Visual design usually moves it least.

Not the number of pages - the number of templates

A twenty-page site where all twenty are built the same way is cheap. A five-page site where each page has its own structure is not. The work scales with templates, not pages. When you get a quote, ask how many distinct templates it covers. That number explains the price far better than a page count does.

Languages multiply the text, not the code

A second language barely touches the build if the architecture was multilingual from the start. What it multiplies is copy, metadata and everything you maintain afterwards. The expensive version is building a single-language site and "adding" the second later. That is often close to building it again.

Integrations move the number most

A form that sends an email is cheap. A form that lands in a CRM, creates an accounting record and issues a waybill is a different job entirely. The question to ask is what happens after someone presses the button. If the answer is "somebody re-types it", that is a hidden cost you pay every month.

Text delays projects more often than code does

Most projects stall waiting for copy, not on technical difficulty. If the content is not ready, or somebody still has to write it, that is both time and money. Decide at the start whether the text is yours or ours. Either is fine. "We will sort that out later" is the expensive answer.

In short

Before asking for a price, write down four things: how many templates, how many languages, which systems it must connect to, and who writes the copy. With those, any two quotes become comparable.

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